With thousands of eCommerce business in existence globally, it becomes increasingly difficult to choose the platform that can best work for you especially with the entrance of new innovative solutions in the market every time. Right?
If you’re a beginner or re-platforming an existing online shop, with eCommerce platforms comparison, you’ll know what’s right for you. In this article, we’ve handpicked top 5 eCommerce platforms for your online business in 2019.
Factors You Should Consider When Choosing an eCommerce Platform
When you’re choosing an eCommerce platform, you can’t afford incoherent user experience, site downtime, and customer data breaches. That’s why a versatile platform should not just meet your needs right now but must grow with your projected future sales volumes.
Some platforms feature advanced features that can be customized to meet your business demands. Here are some factors that you should keep in mind before choosing an eCommerce platform in 2019.
• Pricing and payment
• Responsive site
• Customer service
• SEO friendly platform
• Should help your business to run efficiently
• Should be able to solve the current business challenges
• What are the critical system integrations and plugins required?
An enterprise-level system eCommerce platform scaled to your business size and growth. Here we will compare five popular eCommerce platforms that will help you capitalize on the online market.
1.Magento Commerce (Cloud and On-Premise)
Magento eCommerce platform powers retail websites globally. The platform features advanced B2B suite, merchandising capabilities, integrated customer groups, mobile responsive site, advanced customer management system and a range of product types. Other intuitive features include; the ability to stage and preview content, customer segmentation, store credit among others.
Following the recent acquisition by Adobe, we can only hope that the platform will continue to help online shops scale and gain a competitive edge against IBM, Salesforce, SAP among other powerful global platforms.
Users find this platform offering them these top benefits:
• A huge active developer community
• Additional BI
• Order management products
• Massive native features and functionalities.
Magento commerce targets mid-level and enterprise, B2B and B2C markets with a highly scalable and supreme range of integrations. However, Magento eCommerce platform has a high cost of ownership and high maintenance of overheads.
2. Shopify Plus
Shopify Plus is another eCommerce site that provides a solution to the mid-enterprise market and is a real contender and quickly gaining a market share. As compared to other eCommerce platforms like Magento commerce, Shopify Plus features leaner, entirely SaaS-based solution.
Furthermore, retailers find the terms of maintenance of Shopify Plus being significantly cheaper than most platforms in the market. Additionally, there are other benefits like reliable third-party apps that are intuitive and robust.
Some of the benefits of having Shopify Plus include:
• Rapid time to launch
• Extensive third-party app developers
• Low cost of ownership
• Responsive platform
Shopify Plus targets mid-level B2C market and works with integration partners like WeMakeWebsites, Corra, Ryan Foster among others. However, this eCommerce platform doesn’t have adequate product native types. It has pitiable native filtering, weak support for complex product data and lack of native support for multi-store.
- On-time deliveries – Did you know that between 3 and 7% of the packages arrive late every single day? If shipping carriers miss the delivery time, they usually agree to refund the shipping cost. A lot of companies don’t have the time to review invoices for every single delivery so as long as the packages arrive on time or close enough they are satisfied.
3. Shopware Enterprise
Shopware is a leading mid-market eCommerce platform with a significant market share in the B2C space. When making a comparison with other eCommerce platforms, this eCommerce platform features multi-store capabilities and advanced product catalog management features.
Also, Shopware notably features an open source ability and a robust eco-system in the German market. It shares a similar native offering to Magento and is rapidly scaling in the UK market with strong partners like Williams commerce, Space48, Inviqa e.t.c
Some benefits of using Shopware for your online business include:
• A wide range of existing integrations
• A native feature set on catalog management and multi-store
Even though Shopware has picked some excellent projects like Hughes.co.uk and Mywalit, some challenges are facing this eCommerce platform such as the high cost of ownership, no cloud offering and a restricted small market share in the UK.
4. SAP Hybris
SAP Hybris is a comprehensive eCommerce platform with robust personalization features with a broader offering for B2C and B2B markets. Their cloud-based offering is relatively new in comparison to eCommerce platforms with an on-premise version.
Salmon, Greenlight commerce, Tactic Knowledge and Cognizant are some integration partners that work with SAP. Some top retailers in this eCommerce platform include; Nestle, Volkswagen, Grohe, the Body Shop among others.
Here are some benefits that can help scale and build a retailer.
• Intuitive and flexible customization options
• SAP is best suited for omnichannel B2B and omnichannel B2C
• Offers optimized pricing with all-inclusive tools for sales performance tweaking
• Subscription-based sales
However, as with other eCommerce platforms, which have strengths and weaknesses, SAP has a very high cost of ownership, and the platform is not sufficiently responsive for massive customization.
5. BigCommerce Enterprise
BigCommerce has a substantial market share in the USA. Just like Shopify Plus, it has similar native feature-sets with the same prepositions. However, it has a lower costing structure compared to Shopify Plus and mostly targets mid-level B2C retailers.
BigCommerce has plenty of big names on board like Motorola, Martha Stewart, Ford Uk, Skullcandy and Camelbak among others.
Users find this platform to have these top benefits:
• Native integrations with social media platforms
• Native WordPress integration
• B2B features
• Local staging environment
• Strong native API’s
Conversely, BigCommerce eCommerce platform doesn’t have many established retailers when compared to competitors like Shopify Plus.
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